Blast past the standard learning curve with our progression friendly and catch-free all-terrain men´s snowboard – the Prime´s stability was designed to always have your back.

The Prime snowboard offers a ride so comfortable and effortless you will be progressing past the learning curve like a future pro. The progression-friendly Directional Shape allows riders of all skill levels to drop into the unknown with confidence, and the Flat-Out Rocker´s catch-free ride allows riders to learn new tricks in the park day after day with less chance of catching your edge.

The Prime is built for riders who want to skip through the basics and get after it on a board that will progress with them year after year.